OurSong

OurSong 是我加入 KKBOX 集團之後所共同創辦的新公司。距離上一次創業已經是好久以前的事，但不論是十年前的 iNDIEVOX 或是十年後的 OurSong，抱持的信念是相同的，也就是希望能在數位的年代，找回音樂本身的價值。 這兩年多來，從 Soundscape 到 Muzeum 區塊鏈計畫，我們一直在研究產業和創作者所遇到的痛點，並探索各種新技術解決方案的可能。在進行 Muzeum 計畫時，我們試圖從一個新的技術框架和產業協定著手，一次解決現有的授權與版權管理問題。那段時間大家分頭拜訪了許多業界夥伴，最終體認到這樣全面性的顛覆有其執行上的巨大難度。於是我們重新回頭反思，如何回歸從一個點開始進行創新。 我們在 Muzeum 白皮書中所構思的可能相當的多，曾想過從智能合約即時版稅分潤切入，但這樣有太多關係人、難度過高；也想過做版權分潤權利的分割與交易，但這有法律上的問題，且實際上對大多數音樂人的幫助有限。最後，我們把事情聚焦到一件最根本的事情：歌曲的價值。 錄音產業的演進從黑膠、卡帶、CD、數位下載到現在的串流，在實體的時代我們買一張唱片有兩個目的，一是聽音樂、二是收藏，一張 400 元的 CD 若有十首歌，平均一首歌的單價是 40 元；到了數位的時代，消費者付費大多只剩下聽音樂這個目的，下載的單價成了 20 元，串流的單價更是趨近於零元，也因此，大多數的音樂人已經不在意數位的收益，或只是當作一個宣傳的管道。但一定是這樣的嗎？如果我們能找回失落的那塊「音樂收藏」的價值呢？ 經過一年的努力和不斷修正方向，我們推出了 OurSong，希望藉由這個全新的服務，讓數位時代的音樂收藏變得可能。我們利用以太坊區塊鏈讓數位的東西也可以「限量」，並發明了一種有模擬閃卡效果的「歌卡 (Song Share)」，樂迷除了能把玩自己的收藏，還能在卡片背面收到音樂人發送的獨家內容。此外，每一首歌曲都會有一個「故事」，音樂人可用多則貼文的形式紀錄整個創作的歷程，並附上創作團隊的完整資料，把過去那個「翻歌詞本」的體驗再找回來。 OurSong 能順利推出，是大家共同努力的成果，包括有 iNDIEVOX 創業就一起打拼到現在的 林志傑、Henry Chen ，這兩年最挺的好夥伴 Terence Leong、Kai Huang，最棒的產品團隊 Kyle、William、Hermes、黃牧天、戴其安、Holman、 邱韹雅、 Joshua， Peng Jie、 Chang-Yuan Hsieh，加上也是從 iV 和我一路走來親愛的 Kate Yeh、陪我走了好多講座的 Ming An Hsu、一直為招募辛勞的 Abby、Ashley ，以太坊開發的合作夥伴 JOYSO Tom Soong、高崎鈞、 謝永宸，以及KKBOX 集團大家庭許多人的支持（我就不一一 tag 了，你們知道我都有記在心裡）。還有一向低調的 CEO Kwan-Chiun Chris Lin，很榮幸能跟你一起。 你們可以在 OurSong 找到我的第一張歌卡〈19 39〉，限量 1939 張，卡片上則是我 29 歲巴士底之日時的照片。 我現在 … Read More

新單曲〈城市標本〉數位上架

新單曲〈城市標本〉數位上架。 這首歌由黑市音樂 Oliver 編曲，也是我第一首與人合作的個人創作，之後再說說我們的故事，先去聽歌： KKBOX https://kkbox.fm/xa2qzp Spotify https://goo.gl/HjFNaU Apple Music https://goo.gl/ZGvNBE friday https://goo.gl/VKR64d MyMusic https://goo.gl/cUJVdK 今天沒有遊戲，只有音樂，聽完請分享，第三個鑰匙片段的提示過幾天會公布。

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